The Playbook
How a Crypto Super PAC Bought a Congressional Seat
In 2024, Alabama's 2nd Congressional District was redrawn by federal court order. It was an open seat — no incumbent, a crowded Democratic primary, and national attention. The crypto industry saw an opportunity.
Protect Progress, a super PAC created just eight months earlier in Washington, D.C., swooped into Alabama and spent nearly $2.7 million on TV ads, mailers, and digital advertising for one candidate: Shomari Figures, a Washington insider who had only recently registered to vote in Alabama — and who had just purchased a $1.2 million home in Bethesda, Maryland.
Protect Progress is the Democratic arm of FairShake, the largest super PAC in America, funded almost entirely by three crypto giants: Coinbase, Ripple Labs, and venture capital firm Andreessen Horowitz (a16z). Together they've poured over $190 million into picking members of Congress — from both parties — who will do their bidding on crypto regulation.
The Bait and Switch
Here's what makes this different from normal political spending: the ads never mentioned cryptocurrency. Not once. According to the Washington Post, FairShake and its affiliates ran "30-second spots that are largely biographical in nature, omitting any reference to crypto." They talked about healthcare, jobs, and Alabama families. They sounded like local ads. They weren't. They were a $2.7 million infomercial produced by Silicon Valley billionaires to install a congressman who would protect their industry from regulation.
Crypto's $2.7 million amounted to nearly 80 percent of all spending on pro-Figures ads in the election. He was outspent by his own benefactors.
Source: CNN, citing ad spending data through April 2024